News

Vehicle rental specialist Fourways Vehicle Solutions has set a clear precedent for 2012 by significantly expanding its Business Development Team.

Joining Fourways’ existing team are Gemma Bathurst and Andrew Plenderleith, who will assume the roles of Business Development Managers.

Both individuals bring impressive track records and pedigree to Fourways, having worked for some of the fleet and rental industry’s biggest names across their careers to date.

With a combined 20 years’ industry experience in roles encompassing account management, sales, fleet management, business development and customer service, Bathurst and Plenderleith will add further weight to Fourways’ business offering.

After 9 years of steady and successful growth, leading to an already strong industry standing, the Shropshire-based company is now focused on a period of business development, complemented by a recent re-branding exercise.

Andy Brown, Fourways Vehicle Solutions’ Managing Director, expressed his excitement at the new appointments and the direction he envisages the business taking over the coming year:

“With these appointments, I believe we have made a very positive statement. I am incredibly pleased to have employed such capable professionals in Gemma and Andrew; people who know the vehicle rental industry inside out and will add tremendous value to our entire operation.

“This is a hugely exciting time for Fourways Vehicle Solutions, as we undergo a transformation of sorts. We have significantly invested in our online presence, with a total brand refresh, website and social media strategy.

Expanding our Business Development Team is another positive step and one that I believe will pay dividends.

“The business has established a firm reputation for outstanding customer service – our customer-focused approach ensures customer satisfaction and that we always deliver our commitments.

“With this in mind, expansion is naturally high on our agenda, but we will simultaneously maintain and build upon the terrific relationships we already hold with our current customer base.”

Fourways Vehicle Solutions, a market-leading vehicle rental provider based in Whitchurch, Shropshire, has undergone a comprehensive rebranding exercise, including a new company website.

During 9 successful years in operation, Fourways has established itself as one of the country’s most customer-centric vehicle rental providers, also offering clients vehicle logistics support and its own self-drive operation.

Developed entirely from scratch, the new website represents a concerted drive to push the company ahead of the competition. It showcases Fourways’ new brand identity, providing a useful business resource for customers, prospects and staff alike.

It presents an informative first port of call for newcomers to Fourways’ products, services and business methodologies, encompassing its offering in a series of succinct, concise pages.

The website will also link directly through to Fourways’ social media presence on Twitter, allowing customers and prospects to receive up-to-the-minute company and industry news.

Andy Brown, Fourways’ Managing Director, expressed his pleasure at the launch of the company’s new website, commenting:

“I am extremely proud of the new Fourways website. I believe it really conveys our products and services in an effective, easy to understand manner, whilst staying true to our key company value of outstanding customer service.

“Having an informative web and social media presence in today’s business world is essential, hence the reason why we have dedicated significant time to raising our profile with this rebranding project.

“That said, whilst growth is naturally on our radar, we will still strive to maintain the personal approach and high levels of customer service that have afforded us the reputation we now enjoy.

“We have developed hugely positive relationships with each and every one of our customers and I believe this exercise will only make those bonds stronger.”